MetaMask’s rewards initiative aims to boost activity on Consensys’ Linea network and integrate its mUSD stablecoin.
Updated Oct 7, 2025, 5:10 a.m. Published Oct 7, 2025, 5:10 a.m.
MetaMask confirmed over the weekend in a post on X that it will roll out a new onchain rewards program in the coming weeks, setting aside more than $30 million in Linea tokens for its first season.
The wallet app described the initiative as “one of the largest onchain rewards programs ever built,” while stressing it is “not a farming play” but a way to “regularly give back” to users.
gm foxes 🦊
Yes, a rewards program is on the way. 👀
Any of the details you’ve previously seen/heard are not indicative of what is to actually launch. Let’s talk a little bit about what the actual MetaMask Rewards program WILL be.
This program will yield referral rewards, mUSD…
— MetaMask.eth 🦊 (@MetaMask) October 4, 2025
Rewards will include referral bonuses, mUSD incentives, exclusive partner rewards, token access and other perks, MetaMask said.
Long-time users will receive special benefits, with the program explicitly connected to the long-anticipated MetaMask token.
“OGs will not be ignored,” the team wrote, hinting at allocations for early adopters.
Linea is Consensys’ in-house Ethereum layer-2 network, launched in September with a 9.4 billion token airdrop. Allocating $30 million in Linea for MetaMask Rewards ties two flagship projects together, effectively using MetaMask’s reach to bootstrap activity on the new rollup.
MetaMask’s mUSD stablecoin, issued by Stripe-owned Bridge, also launched last month and now has a circulating supply near $88 million.
With rewards tied partly to mUSD, the program is designed to create incentives across wallet, stablecoin and layer-2 infrastructure.
MetaMask has not clarified whether certain jurisdictions will be excluded or if anti-Sybil rules will be enforced, an important detail given the track record of rewards programs being gamed by farmers.
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